Business Tips from Njoroge Ng'ang'a, Ithaga FM CEO
When broadcast journalist Njoroge Ng’ang’a, (left) also known as Captain, established his radio, little did he know what it takes to break even in own business having tasted success as an employee with different FM radio stations in the country. The idea of replicating same success in his own outfit was to prove elusive at first. But the man who began life as a supermarket attendant shares what he had so far learned in the process. When you have an idea, don’t let it die I began hosting breakfast shows in a now defunct radio station known as Touch FM that was broadcasting from Nakuru. It is from here that I honed my skills, or learning the ropes while working, as I had no training background in that field then, but had an innate speaking ability. By the time I was moving to Sauti ya Mwananchi FM radio, also in Nakuru, I had come with a very workable idea that would have seen me launching my own radio station within a short time in the foreseeable futur...